Wednesday, June 12, 2024

How to Use SEO Tools to Improve Rankings?

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In this article, we will discuss How to Use SEO Tools to Improve Rankings?


  1. Some Famous SEO Tools  


a. Ahrefs

If there is any best tool for SEO then it is Ahref which is very expensive, but only very useful people know that you can use 65% of the features of this tool for free, you can use all types of website links from your website to backlinks. Can do analysis which can help in improving the performance of your website.


b. SEMrush ( Free + Paid )

Since its existence in 2008, this company has launched many features such as SEO, Content, Market Research, Advertising, SMM & SERM, Keyword Research, On-page SEO, Competitor Analysis, Rank Tracking, and many more.

Apart from this, the organic search includes many tools like performance, backlinks measurement, and keyword potentialities and is capable of measuring website traffic.

SEMrush is also capable of doing domain comparisons, providing individual site statistics and reports on them. It also plays an important role in measuring the effectiveness of Google ads with this tool, you can do the right keyword analysis and create effective ad content.


c. Keyword Planner (Free)

Keyword Planner is a free PPC tool offered by Google that you use to research keywords and test your campaigns. This tool from Google helps you to set a suitable budget for different campaigns. This is a simple free tool that helps you find keywords related to your business.

Really, Google’s Keyword Planner tool is developed for keyword research purposes. Although it is a free keyword research tool, it is mainly a PPC tool and is usually employed for SEO as well. It can deliver quality keyword recommendations straight from Google.


Some of the special features of Google Keyword Planner are given below:

a. Accurate monthly search volume

b. Historical Search Volume

c. Mobile search volume

d. Keyword suggestion on the seed keyword

e. Competition in Google Ads

f. Bids on suggested keywords

g. Ad impression share

h. Predictions for clicks on impressions and bids

i. Predictions for places devices

j. Organic and impression share


d. Google Analytics (Free)

Google Analytics is a tool made by Google, through which we can extremely understand the Insights of our blog i.e. the online implementation of the website, such as how many people visit the website Daily, Weekly, and Monthly, and how many of those visitors return. Arriving back to your blog, how many people are active on your website in real-time, etc.

This is a kind of platform that collects the data of your blog, website, or application and prepares its report. The Google Analytics tool was launched by Google in 2005 but it was released for all types of users in 2006, through this we can get the most accurate Web Analytics results as compared to other tools because it is on our website. She reads the activities of the users closely.


e. Google Search Console (Free)

Google Search Console is a free tool that helps users measure their site traffic, view keyword performance, fix problems, and receive messages from Google about their website.

It delivers insight into how a website is serving in organic search as well as methods to construct adjustments to the site in the Google index.

(Although, unlike Google Analytics, Search Console only provides traffic information that comes from web searches – not other segments such as direct traffic, traffic from ads, or traffic from site referrals).

Once you submit the sitemap of your blog to Google Search Console, now Google’s crawler can easily crawl your website or blog and whenever you publish a new blog, Google’s bot will index it.

Using this sitemap, Google creates all the SEO reports of your website which appears in Google Search Console.


f. Yoast SEO Plugin ( Free + Paid )

This plugin gives us many features. Advanced features are also available in this, so let’s know about these features, and which features are there in this plugin.

a. Keyword optimization

b. Readability check

c. Internal linking suggestions

d. Content analysis

e. Slug

f. Content insight

g. Focus keyword export

h. No duplicate content

i. SEO title and meta description


g. GTmatrix (Free + Paid)

GTmatrix is ​​a tool or you can also speak website. People use it to check the page speed and page score of their website. And by using it you can know a lot about your website.

Using GTmatrix, you can find out the render-blocking CSS and javascript of your website, so that you can improve the speed of your website to a great extent. And you can also identify the render-blocking Javascript of your website very easily.





  2. How to Use SEO Tools to Improve Rankings?  

Here is the answer to How to Use SEO Tools to Improve Rankings? listed below that will help you to improve your Rankings.


1. Use SEO Tools to Get a Right Post Title & URL

To rank on the first page in Google, first of all, you need to compose the title of your article accurately and analyze it. Only then your article will available on the Google page.

If you put any such Title in the post according to your mind, then your post and blog will never rank on Google and Google will not display it anywhere.

You have to keep Tittle as big as possible, but keep Tittle according to the criteria of Seo, keeping Tittle big does not mean that you keep writing Tittle, Post Title should be unique and like Search.

The Tittle you are writing should be added to the post repeatedly at least 4 times so that Google thinks that your post is related to the same Tittle.

But Google is very clever, it does not take long to understand that you have added Tittle repeatedly to rank the post.

An alternative to this is that while writing the post, you have to add the Title in such a way that it is User Friendly.


Use SEO Tools to Get a Right Post Title & URL


2. Use SEO Tools for Keyword Research

Keyword research is extremely significant to obtain a better rank in Google search results majorly to rank on the first page.

If you write unique and very useful articles on your website but do not accomplish Keyword Research, then your website will not rank higher on the Google page.

Keyword research is not challenging work. Some numerous significant tools and websites can assist you discover the best keywords.

But one thing, if your blog or website is brand new, then employ long-tail keywords for your content. Long-tail keywords play an essential role in improving your Google ranking. They are highly targeted. Apart from this, it assists in improving organic traffic to your website.


Use SEO Tools for Keyword Research


3. Use SEO Tools to Check Website Speed

If the loading speed of your blog website is not fast, then your website articles can never rank on the first page of Google.

Therefore, to improve the speed of your blog, you must purchase the right and best web hosting. Apart from this, you must optimize your blog appropriately.


Use SEO Tools to Check Website Speed


4. Use SEO Tools to Check Whether Your Site  is SEO Friendly or Not

If you have your blogger and want to rank your blog immediately on the first page of Google. So you need to understand to compose the first blog post.

Keep in mind that it is necessary to write an SEO-friendly blog post. Only then there is a possibility of increasing visitors to your blog.

There has been a massive growth in the number of mobile users and it has totally conquered the desktop search. This is the cause why Google is employing mobile-friendliness as a ranking factor to enhance the mobile user experience.

So make sure your site is mobile-friendly. For this, you can utilize Mobile Testing Tool to check your website’s mobile user experience. It has been designed by Google. If your site is not mobile-friendly then you require to install a Responsive WordPress theme on your site or you require to chat with your developer.

Also, keep your site design clean and simple. The design of the site makes a good impression on the users.


Use SEO Tools to Check Whether Your Site  is SEO Friendly or Not


5. Use Search Console and Google Analytics

New visitors will not come to your blog until you submit your blog to Google Webmaster. That’s why definitely submit the website to Webmaster.


Use Search Console and Google Analytics



6. Use SEO Tools to Do On & Off Page SEO

On-Page SEO is one of the most crucial parts of SEO. This significantly enhances the Google Ranking of your website.

a. Focus on Content Quality

b. Try to write content lengthily

c. Create SEO Friendly URLs for your blog posts

d. Do Keyword Research before writing a post

e. Use Long Tail Keywords for your article

f. Use the Proper name and ALT Tag for your Image

g. Avoid Keyword Stuffing

h. Make your site Mobile Friendly

i. Add your focus keyword in the first 100 words

j. Improve your site’s loading speed

k. Optimize Meta Descriptions

l. Use proper Heading Tags

m. Write Fresh and New Posts Regularly

n. Fix Broken Links in Your Content

o. Do internal linking

p. Use related keywords in the content

q? Use Nofollow Tag for Affiliate Links and Untrusted Links

r. Use Outbound Links (External Links)

s. Use Social Sharing Buttons

t. Use Modifiers Word (“2023”, “best”, “guide”, “checklist”, “fast”, “free” and “review”) in your title.

u. Use Images and Videos in your posts

v. Keep Your Site Clean and Simple


Use SEO Tools to Do On & Off Page SEO


7. Use SEO to Optimize and Compress

Employ the appropriate title and ALT tag for your images. Your images will be capable to acquire a good rank in the Google search result, as well as improving traffic.

Also, if you employ a ton of images on your blog or website, before uploading them
resize and compress them. It decreases your image size and enhances the loading speed of your website.


Use SEO to Optimize and Compress


8. Use SEO Tools to Check Broken Links

Broken links (404 not found) concern both ranking and user experience. If you own a ton of broken links on your website, Google will decrease the crawling of your website.

The search engine (Google) will comprehend that the website owner does not maintain the website well.

Also, when users see a site that has an increased number of broken links, they don’t enjoy returning to that site. has many free Broken Link Checker plugins that assist you in efficiently fixing broken links on your blog.


Use SEO Tools to Check Broken Links


9. Use Plugins to Clear Cache

The cache plugin is an extremely vital plugin for any WordPress website. The major aim of the Cache plugin is to enhance the user experience by enhancing your website’s loading speed. This causes your website super quick and decreases the load on your server.

There are multiple caching plugins obtainable on But W3 Total Cache is the best plugin of them all.

Arrives with features like page caching, browser caching, object caching, database caching, and minification. Alternatively, you can use the WP Rocket Cache plugin.


Use Plugins to Clear Cache


This was for the How to Use SEO Tools to Improve Rankings?





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