A beginner who is starting a new blog would definitely like to understand how to do SEO or how to make your blog SEO friendly. Before moving deep into this topic we need to know what you mean by SEO.
SEO stands for Search Engine Optimization.
1. Get Rank on Google With SEO
When we search our query in Google, it got a million results but people visit only 1st page 90% more than the following page which means if you need traffic you need to rank your blog/Article on 1st page of Google search.
Now the question occurs how does Google or any other search engine understand that there is a good answer on this website so that it should be ranked in the first position. This is where the idea of SEO comes in.
SEO (Search Engine Optimization) is a key that helps your site’s pages rank on Google’s first page.
Now if this is the case then how to do SEO? This means how SEO is done so that we can bring our blog articles indexed on the first page of the Google search engine.
If you think any questions related to what is SEO and how to do SEO, then today’s article is going to be very informative for you. So, read till the end and obtain complete details about SEO.
2. What is SEO?
SEO is a process by which you can enhance the rank of your blog’s articles in Google or any other search engine.
Google displays those links in its search results which it considers to have good content and more authority than the rest.
Authority means how many more pages are linked to that top page link. The more pages are linked to it, the more will be the authority of that page.
The main task of SEO is to increase the visibility of any brand in organic search results. With this, that brand easily gets good exposure, along with its articles rank higher in SERPs. Due to this more visitors come towards them, which increases the chances of getting more conversions.
3. How Do Search Engines Know Which Page To Rank?
Search engines always have one aim. Their aim is to provide the users the best explanation for their questions.
Whenever you use Search Engine, its algorithms select the pages which are more appropriate to user questions.
And then they index it, and later they are shown on the top pages. Always select the correct details for the users.
These are the two ways that you need to follow:
First of all, What is the relevance between the search query and the content of the page?
Wherein, how much is the authority of the other page?
Search engines access these for relevance to other factors such as topics or keywords.
Whereas authority is calculated by the popularity of the website. Google reports that the more extended a page or resource is on the Internet, the more satisfactorily the content will be obtainable to readers.
At the same time, to explore all these items, these search engines employ complex equations which are known as Search Algorithms.
Search engines forever like to maintain their algorithms a secret. But over time SEOs have learned about some such ranking aspects so that you can index a page in the search engine.
These tips are known as SEO strategies. By employing this you can index your article on Google’s first page.
4. SEO Tips and Tricks
If you want to understand how to do SEO, then before that you have to learn about various types of SEO. Then you will be capable to do them perfectly, that gonna rank your content on Google’s first Page.
5. How Many Types of SEO Are There?
Although there are many types of SEO, among them mainly four types are given more importance.
a. On-Page SEO
b. Off-Page SEO
c. Technical SEO
d. Local SEO
a. On-page optimization
In this type of optimization, more concentration is given to the article. This optimization is totally under the user/writer’s control.
Some things come under this such as:
a) Creating high-quality, keyword-rich content.
b) Also optimizing HTML, which includes title tags, meta descriptions, subheads, etc.
c) Interlinking your articles
d) Using Outstanding Images
e) Writing content of more than 600 words
b. Off-page optimization
This type of optimization is accomplished from outside the page only. The factors that come under this like backlinks, page ranks, bounce rates, etc.
c. Technical SEO
These are called those factors which affect the technical aspects of the website. Such as page load speed, navigable sitemap, AMP, mobile screen display, etc. It is very important to optimize them properly because they also affect your page rankings.
Here you will be provided information about all types of important SEO Tips in Hindi. You can know that in the end how you can do On-Page SEO, Off-Page SEO on your own blog or website.
d. Local SEO
It is done to increase your traffic on your local level, like using Google Business to map your business in your area.
6. How to do On-Page SEO?
On-page factors are those elements that are connected to the features of your website. On-page factors contain technical set-up – the quality of your code – textual and visual content, as well as the user-friendliness of your website.
We should understand that on-page strategies are those which are executed on the website to improve its performance and visibility of the website. To Get Rank on Google With SEO you need to perform on-page SEO well.
Let us now understand some such on-page strategies that are listed below:
1. Meta Title
It defines your website with the use of primary keywords and it should be between 55-60 characters only, because if it surpasses then it can be removed in Google Search.
2. Meta Description
It allows us to define the website. Each page of the website should have a special meta description. It helps site links automatically display them in SERPs.
3. Image Alt Tags
There are pictures in every article, but Google does not know them, so along with the picture, we should also deliver an alternative text so that the search engine like Google, Bing, etc can understand them efficiently.
4. Header Tags
These are extremely essential, along with they have great assistance in categorizing the whole page perfectly H1, H2, H3, etc.
5. Sitemap
Sitemap is employed to crawl website pages so that Google Spiders can efficiently crawl your pages and index them on search pages. There are numerous additional sitemaps such as sitemap.xml, sitemap.html, ror.xml, a news sitemap, videos sitemap, image sitemap, urllist.txt, etc.
8. Anchor text
Both your anchor text and the URL you provided should match each other, this makes it easy to index.
9. Url Structure
The URL structure of your website should be accurate, along with it should also be SEO-friendly so that it can be indexed efficiently.
Also, each URL must include a targeted keyword, which means you should match your URL to the targeted keywords.
10. Mobile-friendly
Always try to make your website mobile-friendly because nowadays most people utilize mobile to operate the internet, and there is a big number of mobile users.
7. How to do Off-Page SEO?
One thing you have to know here is that off-page does not only mean link building but with this it also emphasizes fresh content, the more and better content you provide to your viewers, the more Google likes your website. To Get Rank on Google With SEO you need to perform off-page SEO well.
a. Content
If your website will have more fresh content then it will permit more Google to continuously crawl your website for fresh content. Along with this, your article should also be significant so that it can deliver good worth to your target audience.
b. Keywords
Picking the correct keywords is very necessary to rank in SERPs. For this, you should optimize these keywords with our article so that there is no chance of keyword stuffing and all your articles get indexed on the first page.
c. Long-tail
When it is about keywords, how can we ignore long-tail keywords? Since it is not so easy to rank in short keywords on the first page, you can employ long-tail keywords in their place, which will create it more comfortable to rank them.
d. LSI
LSI keywords are those that are very similar to the main keywords. Therefore, if you use these LSI keywords, then viewers can easily access your content when they are searching for a particular keyword.
e. Broken links
These links should be thrown out as far as possible. Otherwise, it provides a poor impression.
f. Guest Blogging
This is a great way to create do-follow backlinks. Both bloggers get advantages from this.
g. Infographics
With this, you can visually display your content to your spectators, which causes them more understandable. And it will be easy to understand and also share them.
This was for the Get Rank on Google With SEO.